![]() ![]() ![]() Since many keywords (e.g., recruitment, retention, training and development, benefits and compensation, OD, HRIS, SHRM-SCP) reflect your exact experience and credentials, it's easy to work them into the Summary, Professional Experience, Professional Credentials and other profile categories. Actual human beings-not applicant tracking systems-will read your profile, so be certain that you communicate the depth of your experience by using keywords that demonstrate you're a knowledgeable HR professional with a strong portfolio of skills and qualifications.īe certain to naturally integrate keywords throughout every section of your profile. Just as with resumes, use of keywords in profiles create a pathway to finding qualified candidates.Īlthough keywords are an integral part of online search, they are just as important in engaging your readers. That's particularly relevant if you're actively searching for a job and want to be found by recruiters and hiring managers. Use of keywords, which are the foundation for how people search LinkedIn. The other critical component to consider when writing your profile is your That's where your writing style comes into play, because you have so many options for how to write your profile. Profiles allow you to share a much deeper and richer portrayal of your professional career with a generous sprinkling of your personality. LinkedIn profiles are more than a resume because of all the space you have available to write: up to 2,000 characters for your summary up to 2,000 characters for each job description and ample room to include any extras such as professional affiliations, publications, volunteer work, academic highlights, PowerPoint slide shares, videos, graphics and so much more. I often refer to resume-writing as telling your whole career story in half the words. Most likely, you've worked hard to craft a professional resume that is only one or two pages long, sharing the most relevant highlights and important information about your career. ![]() The most important thing to know about writing LinkedIn content is that it should not just be a cut-and-paste of your resume. Dedicate the time and intellectual power necessary to write a profile that is interesting, captivating and distinctive. Most important, you'll learn how to write content that makes you unique and memorable so that readers know who you are, what you do and how well you do it.Ī caveat for those who are actively looking for a new job: Know that LinkedIn is just as important to your search as your resume is. With this understanding of how important LinkedIn is for the management of your career-today, tomorrow and in years to come-this article will focus on creating LinkedIn content that accurately positions, brands and aligns with your current and long-term objectives (whether you're searching for a job or not). That's a strong statement but a reality in today's world where having an online presence is a must, whether you are looking for a new job or simply strengthening your professional visibility. Many hiring executives and recruiters will tell you that if you're not on LinkedIn, you don't exist. It's the single most important networking venue (online and off), it's where prospective employers and recruiters can learn more about you, it's where you can learn more about others, and it's the best resource for "people" information and connections. That is not the case today.īeing on LinkedIn is a must for every working professional. Five years ago, if you posted your LinkedIn profile, you were most likely looking for a new career opportunity. ![]()
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